A slogan is a memorable
motto or
phrase used in a
political,
commercial,
religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an
Anglicisation of the
Scottish and
Irish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry").
[1] Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple
rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.